Executive position applications open!
An ongoing research initiative exploring how Gen Z learns about, thinks about, and manages money to improve financial education.
Our mission is to improve financial education by grounding it in the real experiences of young people. Through research and student feedback, we help schools and organizations create educational programs that reflect how Gen Z actually thinks about and manages money.
This project collects survey answers from Gen Z students and analyses financial behavior, confidence and investing behaviors. This helps identify common trends and misconceptions.
Our goal is to transform this research into evidence-based recommendations for educators. We use financial personas to tailor experiences to students. This effort supports the continuous efforts of Project Money Matters.